Content Executive

Department: Marketing
Location: Dubai
Reporting To: Marketing Manager
Join Jetex, an award-winning global leader in executive aviation with a unique ecosystem of more than 35 locations around the world whose success always springs from the engagement and talent of teams who create flexible, best-in-class trip support solutions. The company provides exceptional private terminals (FBOs), aircraft fueling, ground handling and global trip planning. It caters to both owners and operators of business jets for corporate, commercial, and personal air travel. With professions that span our entire value chain-from trip planning to indulging passengers with exceptional hospitality-Jetex offers a vast range of career opportunities around the world. Committed to being an employer of choice, Jetex encourages employees to pursue their aspirations thanks to concrete development and learning opportunities, including personalized career itineraries, contribution to entrepreneurial projects and other initiatives.

The Marketing department at Jetex develops and implements the company's marketing strategy to promote the brand and services globally. Key areas of focus include digital marketing, advertising, corporate communications (internal, external, stakeholder and investor), retail product development, design and creation, customer relationship management, events management, market research, and branding. The team works closely with other departments to drive revenue growth and enhance customer engagement.

The Content Executive responsibility is to lead the content creation by developing and implementing a strategic plan to increase brand awareness and engagement. In addition, they perform the duties of a social media manager which involves running social media channels, creating and publishing content, collaborating with the creative team, and staying up to date with current trends and technologies.

Social Media Strategy and Management
  • Plan and develop content strategy for Jetex's social media channels, website blog section aligned with organizational goals.
  • Research industry trends and competitor content to ensure relevance and innovation.
  • Develop and maintain a content calendar for social media channels.
  • Manage organic and paid social media marketing campaigns and take ownership of budget management.
  • Manage influencer/creator marketing program, including recruiting and onboarding new influencers, building and maintaining relationships with existing influencers, and tracking performance metrics.
  • Monitor social media networks to detect and report impersonation or phishing accounts of the company and the CEO.
  • Consistently suggest and implement new features to develop brand awareness while maintaining luxury brand image.
Content Creation and Copywriting
  • Generate creative and high-quality content across various social media channels and formats (photo, video, text).
  • Write an engaging website blog post copy for pre-selected calendar events/topics to be then used as landing pages for specific social media posts.
Audience Engagement and Growth
  • Set specific growth objectives and report on KPIs and ROI.
  • Foster audience engagement through compelling storytelling and interactive content.
  • Communicate with relevant industry professionals and influencers via social media to create a strong network.
  • Manage community interactions and respond to audience feedback in a timely manner and monitor customer reviews.

Brand Consistency

  • Uphold brand guidelines and messaging consistency across all content materials.
  • Ensure that content reflects the brand's tone, values, and objectives.
Collaboration with Teams
  • Work closely with brand marketing, communications and creative teams to ensure cohesive and integrated content delivery.
  • Collaborate with subject matter experts to source accurate and valuable information
Analytics and Reporting
  • Utilize analytics tools to track content performance and generate regular reports.
  • Identify key metrics and insights to refine content strategies for continuous improvement.
Professional Development and Knowledge Management
  • Stay up to date with current technologies and trends in social media, design tools and applications.
  • Perform other tasks assigned by Line Management. 
Compliance-related duties:
  • Adhere to the documented procedures of the organization or department and retain documented evidence related to the performance of their role.
  • The employee is expected to exercise their duty of care and must be aware of their health and safety responsibilities, accountability and authority; and shall comply with the policies and procedures outlined by the organization.
  • Bachelor's Degree in, Communications, Marketing, Public Relations, Film industry or any related field.
  • 3+ years' experience in social media management and content creation with demonstrated experience in delivering complex marketing campaigns and projects (agency background and/or aviation or hospitality industry is highly preferred)
  • Strong command in both written and spoken English and have excellent copywriting skills.
  • Hands on experience and proficiency in visual content creation using DSLR or higher-grade cameras as well as mobile photography/videography. Must have practical knowledge of utilizing creative lighting and composition/framing basics using different equipment and tools/cameras/lenses. 
  • Practical knowledge of photo-video editing software (Adobe Creative Suite-Photoshop, Premiere Pro or After Effects, mobile apps like CapCut etc). 
  • Ability to tell a compelling story through both images and videos. Understanding how visual elements contribute to the overall narrative and engagement.
  • Experience with Photoshop or equivalent photo editing platform 
  • Analytical and multitasking skills